Using Customer Profiles to Find the Perfect Promo Products

Jan 21

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone…" If a company served everyone, it would be impossible to build a succ...

6 Books That Every Business Owner Should Read

Dec 23, 2025

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

5 Healthy Tips for Business Trips

Sep 9, 2025

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Why You Should Be Having More Fun at Work

Jul 6, 2025

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

The Secrets to Attracting Ideal Customers

Mar 7, 2025

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

Corporate Social Responsibility and the Beauty of Giving Back

Jan 30, 2025

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

Giving Back: The Importance of Corporate Social Responsibility

Jan 8, 2025

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...